We are a group of curious researchers who live and work in MENA. Our understanding of MENA is built upon our innate knowledge of the people, the brands, and the markets. We are partners to our clients who live, breath, experience, cheer for, and use MENA brands.
Understanding Built on Knowledge
Symmetry Research Consultants
TECHNOLOGY
Integration of Cutting-Edge Technology in Data Collection, Interviewing Interface and High-level Analytics.
EXPERIENCE
With 50+ years of combined MENA experience, our teams integrate themselves within your business to improve the Return on your Insights Investment and help you go-to-market with confidence.
QUALITY
Best Quality in all phases of the research process from design, to data collection to delivery and presentation.
Our Promise to Clients
Symmetry
Your Specialist World-Class Boutique
Customer
Experience
Product Life
Innovate, Launch, Track
Shopper Retail
Understanding
Brand Positioning
& Strategy
Advertising Creation
& Testing
Start a new project?
Please feel free to contact us. We’re super happy to talk to you.Feel free to ask anything.Our goal is simple, to make things that people care about. We were founded on this principle.
Success Partners
Our Clients
Our experience spans several sectors and categories, including FMCG, Auto, Telecom, Advertising & Media, Technology, Insurance, Banking, Real Estate, Dining, and Tourism sectors.